Last REVIEWED: 2021-03-01

Overview

At Mainly Framing, accessible from https://www.mainlyframing.co.uk, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Mainly Framing and/or our technology partners and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through email at hello@mainlyframing.co.uk.

In order for us to operate our business and provide our services to you, it is sometimes necessary for us to collect or process information about you. In general terms, this information will take one or more of the following forms:

  • Information that you provide to us directly, such as in the situation where you complete an online form or send us a message via our website;
  • Information that is automatically sent to us by Your computer’s internet browser when you visit our website, such as your computer’s technical address (or ‘IP address’) or information about which particular internet browser you are using and so on;
  • Information about how you use our website or our services, such as which pages you visit, how frequently you visit the site and so forth.

This privacy policy sets out the detail of what information we collect, as well as how that data is used and protected.

Our Commitment to Your Data Privacy

We are fully committed to maintaining the privacy of any information (‘personal data’) that you provide to us. Furthermore, we commit to ensuring that such data is held securely, used appropriately and only retained for as long as is necessary.

We will never give, sell or otherwise transfer your personal data to a third party without your permission.

Our systems and services, and those of our technology partners, are designed with privacy in mind, and we operate a ‘data minimisation’ principle wherever possible – that is to say that we will only ever ask you for the minimum amount of information required to provide our services efficiently; we have no desire to retain (and therefore maintain) any more information than is necessary.

We aspire to comply to the fullest extent possible with applicable data protection regulations, in particular the European Union’s General Data Protection Regulation (‘GDPR’) and ePrivacy Directive, where applicable.

Our Role as Data Controller

In terms of your use of this website, we, Mainly Framing, act in the capacity of Data Controller, and should you have any questions or concerns about the data we hold about you, we can be contacted using the information below:

Data Controller: Mainly Framing

Correspondence Address: 8 Market St, Alton, Hampshire, GU34 1HA, United Kingdom

Email Correspondence: hello@mainlyframing.co.uk

Definition of ‘personal data’

When we refer to ‘personal data’ we mean any information that allows us to identify you personally. Obvious examples include your name, email address, postal address etc. We will always seek to gain your explicit consent to providing this information before we collect it from you, although this may not be the only legal basis on which we collect the data.

Other types of information, such as your computer’s ‘IP’ address or broad geographical location do not, generally, allow us or our technology partners to identify you directly. However, because in their current form, European data privacy regulations are somewhat vague in this regard, we will cover the use of such data here also.

Types of Data Collected

Product Reservation Information

Purpose & Categories of Data:

When you complete a product reservation via our online shop, we will ask you for a number of pieces of personal information, such as your name, email address and other contact details. This is obviously required for us to record your reservation.

This information will only be shared with Mainly Framing employees (for the purpose of reserving your products) and our trusted technology partners (such as our web development team) who have access to our systems for the purpose of maintenance, support and security. If you do not complete a reservation form on the website, no data will be collected in that regard.

Legal Basis:

Consent (GDPR Art 6(1)(a)): Generally, we will ask for your explicit permission to process this data before you complete a reservation. We will also give you a link to our Privacy Policy (this document) that you may review before submitting your details.

Intent to contract (GDPR Art 6(1)(b)): Additionally, the information that you provide to us here is necessary for us to fulfil your request prior to entering into a contract.

Types of Processing:
  • We may store the information you provide to us in our eCommerce system. Such storage allows us to efficiently access your data and respond to your reservation requests;
  • We may use this information to contact you about your reservation;
  • We may use this information to contact you about other of our own services that we believe may be of genuine interest to you, and for the purpose of important service communications;
  • We will NOT use this data for any further purpose without your express further consent;
  • We will NEVER sell your information to any 3rd parties without your permission.
Data Minimisation:

We will only ask you for the minimum amount of information required to appropriately fulfil your request. This will usually be your name, one or more contact details, and any specific information about your reservation.

Retention:

If we do not enter into a further contract or agreement with you, we will retain this data for a maximum of 12 months. If purchase one of our products or you otherwise choose to enter into an agreement with us, we will retain the data for the length of our ongoing agreement plus a maximum of 12 months.

Website Contact Forms

Purpose & Categories of Data:

When you complete one of the contact forms on our website, we will ask you for a number of pieces of personal information, such as your name, email address and other contact details. This is obviously required for us to respond to your request.

This information will only be shared with Mainly Framing employees (for the purpose of responding to your enquiry) and our trusted technology partners (such as our web development team) who have access to our systems for the purpose of maintenance, support and security. If you do not use or submit an online form on the website, no data will be collected in that regard.

Legal Basis:

Consent (GDPR Art 6(1)(a)): Generally, we will ask for your explicit permission to process this data before you are able to submit the contact form. We will also give you a link to our Privacy Policy (this document) that you may review before submitting your details.

Intent to contract (GDPR Art 6(1)(b)): Additionally, the information that you provide to us here is necessary for us to fulfil your request prior to entering into a contract.

Types of Processing:
  • We may store the information you provide to us in our email system provided by Microsoft. Such storage allows us to efficiently access your data and respond to your requests.
  • We may use this information to contact you about other of our own services that we believe may be of genuine interest to you, and for the purpose of important service communications;
  • We will NOT use this data for any further purpose without your express further consent;
  • We will NEVER sell your information to any 3rd parties without your permission.
Data Minimisation:

We will only ask you for the minimum amount of information required to appropriately fulfil your request. This will usually be your name, one or more contact details, and any specific information about your request.

Retention:

If we do not enter into a further contract or agreement with you, we will retain this data for a maximum of 12 months. If purchase one of our products or you otherwise choose to enter into an agreement with us, we will retain the data for the length of our ongoing agreement plus a maximum of 12 months.

Technical Data (such as IP address)

Purpose & Categories of Data:

When you visit our website, our systems will log a record of your visit in our server logs, and typically this record will include the technical ‘IP’ address that is associated with your device and the browser type and version that you are using.

Such server logs are extremely common practice, and are used to monitor technical resources, monitor high-level server activity, and importantly to detect and prevent malicious or fraudulent activity on our systems. This data can also be used, if required, to diagnose reports of technical issues. The storage of IP addresses, allow us and/or our technology partners to identify patterns of behaviour (such as repeated malicious attempts to access a system).

IP addresses, in and of themselves, do not allow us in any way to identify you as an individual, especially given that it is very common for IP addresses to be dynamically allocated by your service provider, and will therefore often routinely change.

Furthermore, we do not and will not use the content of server access logs to attempt to determine an identifiable individual. We therefore do not consider that data held within server logs falls within the scope of ‘personal data’.

This information will be collected by our web development team for the above purposes who will share this information with us where necessary.

Legal Basis

In the event that such anonymous data is considered to fall within the scope of the applicable data protection regulations, the legal basis for processing such data is:

Our Legitimate interest (GDPR Art 6(1)(f)): The integrity, security and performance of our systems and infrastructure is a vital part of the services that we offer. We consider that it is in our legitimate interest to maintain and protect our systems to this end.

Types of Processing
  • We/our technology partners will store the information you provide to us in our website server logs
  • For the purpose of maintaining the integrity of our systems, we/our technology partners may also store this data in infrastructure backups
  • We/they will NOT use this data to attempt to identify an individual person
Retention

Server logs are automatically rotated on the systems maintained by our technology partners, and are retained for a maximum of 12 months following the closure of the relevant log file.

Cookies, Web Beacons & Similar technologies

Purpose & Categories of Data:

Cookies, web beacons and other similar technologies allow us to better understand how users are using our website and other related services.

They are all essentially small data files placed on your computer (or other device) that allow us to tell when you have visited a particular page, or performed a particular action (such as clicking a particular button) on our website.

These technologies are used by most websites as they provide useful insight into how the services are being used, as well as improving speed, performance and security, and enabling us to improve our personalisation of your experience.

Cookies are small text files placed in the memory of your browser or device when you visit a website. Cookies allow a website to recognize a particular device or browser.

There are a number of ways that you can influence how cookies are used on your particular device. Most commercial browsers (such as Chrome, Safari, Edge, Internet Explorer, Firefox etc) allow you to set preferences for whether to allow or block website cookies. They will also provide tools that allow you to remove any cookies that have already been set. Using the ‘Help’ functionality of your browser, or an internet search, will help you to understand how to use these features for your particular browser.

We have incorporated specific cookie functionality on our website (Cookie Control) that allows you to easily indicate when you first visit the site whether or not you are happy for cookies to be set on your device.

For our site to remember your preference for whether to allow cookies or not, it is necessary for us to set cookies for this specific purpose.

When you first visit our site, a Cookie Control box will be displayed allowing you to choose whether to allow cookies or not. Only Essential cookies will be set when you first visit our site.

If you click on the ‘Accept’ button in the Cookie Control box, we will enable our Analytics cookies. Alternatively, you can click the ‘Settings’ button, where you will see further information and have the ability to accept or reject our different types of cookies individually.

If you do not positively agree to the use of cookies in one of the ways described above, we will not set any non-essential cookies.

You can change your choice at any time by clicking on the Cookie Settings option at the bottom of the screen.

Web beacons are small graphic images (also known as “pixel tags” or “clear GIFs”) that may be included on our site that typically work in conjunction with cookies to identify our users and user behaviour.

Our uses of such technologies fall into the following general categories:

  • Essential We may use cookies, web beacons, or other similar technologies that are necessary to the operation of our sites, services, applications, and tools. This includes technologies that allow you access to our sites, services, applications, and tools; that are required to identify irregular site behaviour, prevent fraudulent activity and improve security.
  • Analytics We may use cookies, web beacons, or other similar technologies to assess the performance of our websites, applications, services, and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services, or tools;
  • Advertising or Targeting Related  We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our sites or on third party sites.  This includes using technologies to understand the usefulness to you of the advertisements and content that have been delivered to you, such as whether you have clicked on an advertisement.

The following cookies are currently in use on the site:

NameTypeDescription
CookieControlEssentialRequired for our Cookie Control mechanism to work.
_pk_sesAnalyticsAnalytics cookie set by the Matomo analytics service, which is operated by out technology partner Vulpine Group.
_pk_idAnalyticsAnalytics cookie set by the Matomo analytics service, which is operated by out technology partner Vulpine Group.
Legal Basis:

Our Legitimate interest (GDPR Art 6(1)(f)): Understanding the performance of our systems and the behaviour of visitors to our website helps us better to develop our products and services. We consider that it is in our legitimate commercial interest to maintain, develop and market our products in this way.

Website Analytics

We use an analytics system built by Matomo and administered and controlled by our technology partner Vulpine Group to better understand what people look at on our website and how often people visit.

When people visit our site, information about their visit (such as which pages they look at, how long they spend on the site and so on) is sent in an anonymous form to Matomo (which is hosted on servers controlled by our technology partners Vulpine Group on our behalf).

The data contains information about anyone who uses our website from your computer, and there is no way to identify individuals from the data.

We ensure that no personally identifiable information is ever contained within the data sent to our analytics providers, and the Matomo system is configured to partially obscure your IP address information.

Access to Your Personal Data

In the situation where you have directly provided personal information to us (such as by completing an online form or contacting us for further information), you have a number of rights regarding the personal data that we hold:

  • You have the right to obtain from us confirmation about whether any such data is being held;
  • You have the right to require that we provide you with whatever data we are holding/processing about you, including the right for that data to be transferred to another data controller;
  • Even if you have consented to Us processing your personal data, you have the right to withdraw that permission at any time;
  • You have the right to require us to rectify any incomplete or incorrect information held about you;
  • You have the right to require us to erase the data held about you (the ‘right to be forgotten’);

In the situation where we collect personal data automatically (such as from your internet browser or via internet Cookies or other similar technologies):

  • You have the right to object to the legal basis upon which we are collecting this data, and We have an obligation to consider and respond to that objection;
  • You have the right to request the prevention of further processing of your data while your objection is considered;
  • You have the right to make a complaint to the relevant data protection authority.

This privacy policy will be reviewed and updated periodically. Please check this page regularly for updates.